Mother’s Day 2024: Floral Trends, Surging Demand, and the Rise of Luxury Blooms
As Mother's Day approaches, the global flower market is experiencing unprecedented growth, driven by increased demand for quality flowers and innovative arrangements. In China's flower markets, such as Kunming's Dounan Flower Market, the season has created a boom, with fresh cut flower suppliers raising up deliveries every day to meet the demands of millions of people celebrating Mother’ Day. This year's trend is highlighted by a shift toward high-quality, vibrant flowers, with transaction prices soaring and e-commerce platforms breaking sales records.
Floral Market Booms: Record Higher Sales and Price
Recent data shows that fresh cut flower suppliers are at peak capacity, with daily shipments of 6.4 million stems and a one-day high of 7.87 million stems (Tencent, 2025) . Sale prices have soared, up 30 percent from pre-Labor Day. On May 8th, the composite price index for premium flowers reached 1.3 yuan per stem, while specialty varieties such as Ocean Song (a type of Tantau Roses), Katherine and Sweet Avalanche fetched 3.98-5.04 yuan per stem (Tencent, 2025).
The demand for high price flowers is now reshaping China flower market. Consumers increasingly value bright colors, unique varieties, and high quality, mostly with pink and purple toned. Multi-head roses, such as Mansfield Park, Perfect Sweetness, and Midnight Magic, are particularly popular, the high transaction price is between 4.16- 9.82 yuan per stem (Tencent, 2025).
E-Commerce Sales Shatter Records
Online flower sales are growing rapidly, E-commerce platforms Kunming Yunshe Flowers Co., Ltd report a 1.5 to 1.8 increase in orders compared to 2023. With the convenience of home delivery and handpick collection, live sales now average 300,000 units per day and 17,000 to 25,000 transactions (Tencent, 2025).
Top-selling varieties include:
- Carnations (timeless symbols of maternal devotion)
- Orange Jewel and Sophie’s multi-head roses
- Blue Fuji and Bartzella Itoh Peonies
- Sunflowers and Ornithogalum
What’s Trending for Mother’s Day
1. Peonies
-Red Peonies: representing romance, respect and strong devotion
- Pink Peonies: representing love, happiness and showing gratitude and affection
- White Peonies: representing honor and purity. And evoke feelings of serenity and tranquility
“Peonies are perfect for Mother’s Day—their delicate petals and rich hues mirror a mother’s nurturing spirit,”explains Zhang, a leading Dounan Market florist.
2. Carnations
Red and pink carnations are most loved on Mother's Day because of the color. It represents the beating heart and mother's love. It is becoming increasingly popular as other colors come, such as coral, mauve and bicolor. Especially when paired with eucalyptus or manzanita, they are exceptionally popular for Mother's Day!
3. Tulips
Symbolizing warmth, comfort and mother’s perfect love. It is popular for its simple yet striking shape that is instantly recognizable. Each color of tulip has its own meaning - yellow for joy, red for deep love, pink for happiness.
Pro Tip: To ensure value, look for:
- Firm, green stems (avoid slimy or bent bases)
- Petals free from brown edges
- Floral sleeves or hydration packs for shipping
In this industry context, the IFEX China- Kunming International Flowers and Plants Expo (shorted as IFEX China) is of great significance. As an important event in the flower industry, IFEX China brings together high - quality flower enterprises, cutting - edge flower cultivation technologies, and innovative flower products. Here, industry insiders can communicate face - to - face with global flower suppliers, establish broader cooperative relationships, understand the latest industry trends, and grasp the market development direction. They can also admire various rare flowers and gain creative inspiration. Whether you are a flower cultivation enterprise, a distributor, a scientific researcher in the flower industry, or a flower art enthusiast, you can gain a lot from the IFEX China - Kunming International Flowers and Plants Expo.
September 19-21, 2025, Kunming, China, we sincerely invite all flower industry insiders to actively participate in the IFEX China- Kunming International Flowers and Plants Expo!
For more information about visiting or exhibiting, please contact [email protected], +86-10-5933 9349.
Source：
1. Tencent. (2025). [母亲节催动鲜花消费升级 好花好价趋势明显]. Available at: https://news.qq.com/rain/a/20250511A023U100