（1） Focus on the Blueberry Industry 

A dedicated blueberry zone will be established, bringing together the world's most advanced technologies and products across the entire industrial chain—including planting, processing, preservation, post-harvest handling, logistics, and packaging.

（2） International Cooperation and Exchange 

Renowned small-berry industry experts from both domestic and international spheres will be invited to share global development trends, innovative practices, and emerging opportunities in the small-berry sector.

（3） Full Industrial Chain Coverage

Comprehensive discussions will span the entire value chain—from seedling cultivation and modernized planting, to cold-chain logistics, deep-processing products, and marketing strategies.

（4） Industry-Academia-Research Deep Integration

Multiple professional forums will be organized to conduct in-depth explorations of the challenges and opportunities facing the small-berry industry, delivering substantial and actionable insights.

（5） International Trade Matchmaking Platform

A dedicated team will be deployed to expand outreach to international buyers. We will invite purchasers from Hong Kong and Macau, as well as from Singapore, Malaysia, Thailand, Japan, and countries along the Belt and Road Initiative, helping participants and exhibitors identify potential partners and effectively connect with overseas business opportunities.

（1）Optimal Climate & Superior Quality

Leveraging its unique three-dimensional climate, Yunnan Province offers an ideal environment for blueberry cultivation—particularly for the high-chill southern highbush varieties that thrive under its specific conditions. These blueberries are celebrated for their superior taste and freshness, earning a stellar reputation in the domestic market and consistently commanding higher prices than those from other production regions.

（2） Expanding Acreage & Global Industry Presence

Yunnan has seen rapid expansion in blueberry acreage, positioning itself as the premier destination for global berry giants from the United States, Australia, the United Kingdom, Chile, Spain, France, and beyond, all of whom are investing in China’s small‑berry industry. Among Yunnan’s prefectures, Honghe stands out with the largest planted area, accounting for half of the province’s protected blueberry cultivation—making it a national leader in large‑fruit, high‑quality blueberry production.

（3） Economic Significance & Market Leadership 

The province’s fruit industry has achieved a comprehensive output value of RMB 89.295 billion, ranking fifth among Yunnan’s key "green food" sectors. Small berries—epitomized by blueberries—have become emblematic of China’s mid‑to‑high‑end fruit offerings. With Yunnan now firmly established as a core berry‑growing hub, the numbers speak for themselves: on JD website, 7 out of every 10 blueberries sold come from Yunnan.

（4）Global Partnerships & Knowledge Sharing 

Through ongoing partnerships with renowned small‑berry experts from both domestic and international circles, Yunnan actively engages in the exchange of knowledge and insights, facilitating the sharing of global trends and developments in the small‑berry industry. This commitment to international cooperation ensures that Yunnan remains at the forefront of innovation and quality in berry production.

（1）    The “Third-Generation Gold Fruit” 

The small berry industry – encompassing blueberries, raspberries, blackberries, strawberries, and more – is often hailed as the "third-generation gold fruit," celebrated for its exceptional visual appeal, rich nutritional profile, and high economic value.

（2）    A High-Value Market with Vast Potential 

As an emerging sector in China, small berries represent both a rapidly growing consumer market and a critical component of the broader health and wellness industry. With its high added value, the market currently faces a significant supply-demand gap.

（3）    Blueberry Boom: A Billion-Yuan Opportunity 

Take blueberries as an example: projections indicate that over the next decade, China will become the global center for blueberry technology, R&D, and market development. Domestic demand for blueberries is expected to reach 1 million tons, with cultivation area potentially expanding to 2 million mu (approximately 133,000 hectares). The industry chain is poised to become a golden opportunity worth tens of billions – or even hundreds of billions – of RMB.

Over the past two years, the Yunnan International Blueberry Industry Development Conference has established itself as a premier industry event. The 2024 and 2025 editions featured over 20 keynote speeches, bringing together more than 100 exhibitors and over 700 representatives from blueberry cultivation bases and related enterprises. Our media outreach generated 868 English-language social media posts, with 350 original reposts, reaching an average potential audience of 594,000 per edition – underscoring the conference's growing influence and global resonance.