Meet Asia's Blueberry Future at Yunnan's – Your Gateway to Global Opportunity
KUNMING, China – As global demand for nutrient-rich “superfruits” explodes, China's small berry industry, which has been called the “third generation of golden fruit,” is ready to become the world's next agribusiness powerhouse. International investors, growers and innovators are setting their sights on Yunnan Province - the undisputed driver of this multi-billion-dollar revolution.
The upcoming 2nd Yunnan International Blueberry Industry Development Conference (Sep 19th -20th, Kunming Dianchi International Convention & Exhibition Center) offers an unparalleled platform to engage with this explosive market.
Why Small Berries? Why Now?
Small berries, including blueberries, raspberries, strawberries, cranberries, passion fruit, and others, offer excellent health benefits and multi-functionality - eaten fresh, processed, or used medicinally. Market dynamics reveal a critical supply gap: rising global demand is greatly exceeding current production. China, particularly Yunnan, is rapidly filling this gap.
· Expected Global Market: The global market is estimated to be worth $32 billion by 2025 (at a CAGR of 7-8%), with China contributing a significant 30% share.
· National Scale & Global Share: China's total blueberry output hit 780,000 tons in 2024. Globally, the blueberry market is projected to hit $32 Billion by 2025 (7-8% CAGR), with China commanding a massive 30% share. Domestically, China's blueberry market smashed ¥40 Billion ($5.5B) in 2024, targeting ¥70 Billion ($9.6B) within 3 years.
- The Yunnan Advantage:
- Climate Champion: Low latitude, high altitude, significant diurnal temperature shifts, and prolonged sunlight create ideal conditions for premium berry growth and crucial off-season supply.
- Production Powerhouse:
- Blueberry Leader: Yunnan dominates China's high-end market (~¥30B / $4.1B share). Its blueberry cultivation area spans 24,480 hectares (60,500 acres), yielding 182,900 tons in 2024 – a staggering 510% increase since 2020, ranking #1 nationally.
- National Scale: China's total blueberry area reached 95,880 hectares (237,000 acres) in 2024, producing 780,000 tons.
- Strategic Hub: As China's gateway to South & Southeast Asia, Yunnan offers unparalleled logistics and export potential.
Recognizing Yunnan's unique advantages, leading international agribusinesses have established major operations:
- Driscoll's (USA), Costa Group (Australia), Legro (UK), Ise (Global), Hortifrut (Chile), Planasa (Spain) have all selected Yunnan as their primary Chinese base. After successful trials, these pioneers are now entering significant scale-up phases, validating the region's potential.
Unlock Insights & Opportunity at the 2025 Conference
Co-located with Asia's premier floral event, the 23rd Kunming International Flower and Plants Expo (IFEX), the 2nd Yunnan International Blueberry Industry Development Conference is the definitive meeting point for the global small berry sector. Building on a successful premiere in 2024 (431 attendees), this year's event deepens its focus:
- 4 Critical Industry Modules:
- Strategic Insights: Macro trends, investment landscapes (featuring Yunnan), China's consumption boom, and global market analysis.
- Cutting-Edge Cultivation & Tech: Precision irrigation, automation, harvesting robotics, substrate science, and advanced post-harvest handling.
- Variety Innovation: Global trends in blueberry, raspberry, and small berry breeding, cultivar optimization, and new introductions.
- Branding & Market Growth: Building strong brands, successful marketing strategies, export opportunities, consumer behavior, logistics solutions, and product innovation.
- Unrivaled Networking: Connect with 1,000+ professionals, including major growers (over 90% of Yunnan's large-scale producers), global traders, tech innovators, and investors. Past speakers included Fall Greek, Planasa, Legro, Originalius, Haygrove, PLASTIKA, Joyvio Group, SF Express, etc.
- Full Value Chain Coverage: From seedlings and smart farming to cold chain logistics, processing, and global marketing strategies.
Register NOW for the 2nd Yunnan International Blueberry Industry Development Conference on Sep 19th -20th, in Kunming, Yunnan, China.
Visit the IFEX 2025 today to register and plan your visit:
https://reed.infosalons.com.cn/reg/IFEX25/registeren/login
For more information, please visit:
https://www.ifexflowerexpo.com/en-gb.html
See you in Kunming!